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Dear Bruin Football Alumni, Friends and Fans,

One of my first promises to the Bruin Family when I was hired as UCLA's head football coach was to return a firm sense of accountability to the UCLA Football program. Throughout my time here, my assistant coaches and I have repeatedly stressed to our players that they need to be accountable to themselves, our staff, the university and, of course, to people like you who so generously support our program.
In turn, we also rely upon each of those groups to be accountable to our student-athletes as they balance their work on-and off-the field and represent us each day. It is imperative that we provide them the resources they need in order to become better football players, students and, in so doing, better people.
I am asking for you to join our team and be a part of bringing the UCLA Football program back to where it belongs. Quite simply, we need your help in order to provide our student-athletes with the resources needed to attain the level of success we all desire.
On the following pages you will find information on supporting the THEN NOW FOREVER fund, an annual giving program designated to directly support the excellence of UCLA Football. All financial support received will be used to enhance critical areas such as academic services, recruiting and dining and nutrition. Given these resources, our student-athletes will have the opportunity to return the UCLA Football program to where it rightly belongs, among the nation’s elite.
We sincerely appreciate any consideration you give to helping these young men become champions on and off the playing field. I encourage you to give to the THEN NOW FOREVER Fund today.


Jim Mora

Head Football Coach