THEN. NOW.
FOREVER.

Directly support the needs of our UCLA Football student-athletes by giving to the UCLA Football Then Now Forever Fund.

The THEN NOW FOREVER Fund is annual giving program designated to directly support the excellence of UCLA Football. All financial support received is used to enhance critical areas, including:

  • Academic Support
  • Recruiting Support
  • Comprehensive Nutrition
  • State-of-the-Art Technology and Equipment
  • Motivational Speakers and Educational Seminars
Athletes

Then. Now. Forever.

RECOGNITION LEVELS

July 1, 2024 - June 30, 2025

Blue & Gold

$100 - $999

  • - Exclusive UCLA Football-Specific Communication
  • - Official UCLA Football Hat
  • - Exclusive Invitation to a VIP Reception for two (2) at a Spring Football Practice

Touchdown

$1,000 - $4,999

  • - All Above
  • - Complimentary Invitation for two (2) to the UCLA Football Kickoff Dinner
  • - Complimentary Invitation for two (2) to the UCLA Football Awards Banquet

Most Valuable Player

$5,000 - $9,999

  • - All Above
  • - Pregame Sideline Access for two (2) to one (1) Home Football Game at the Rose Bowl
  • - Exclusive Invitation for two (2) to All THEN NOW FOREVER Football Tailgates
  • - On-field authentic UCLA football

All-American

$10,000 - $29,999

  • - All Above
  • - Pregame Sideline Access for four (4) to All Home Football Games at the Rose Bowl
  • - Exclusive Complimentary Access for two (2) to All THEN NOW FOREVER Football Tailgates

Conference Champion

$30,000 - $59,999

  • - All Above
  • - Exclusive Complimentary Access for four (4) to All THEN NOW FOREVER Football Tailgates
  • - In-Game Sideline Access for two (2) to All Home Football Games at the Rose Bowl**
  • - Wooden Athletic Fund Non-Seating Director's Circle recognition
  • - Pauley Pavilion “Pavilion Club” Access at UCLA Men's Basketball Games*
  • - Personalized Parking at the Rose Bowl*
  • - Valet Parking at Pauley Pavilion*

National Champion

$60,000+

  • - All Above

* Must Have Season Tickets to Qualify

**Due to Limited Availability, Sideline Pass Requests are not Guaranteed and Passes are Non-Transferable

The Tailgate

UCLA Football Alumni

To thank you for your contributions to the program, all former UCLA Football players have complimentary access to the Then Now Forever Tailgate for the entire UCLA Football season!

TNF Donors

Donors at the $5,000 level or above to the Then Now Forever Fund receive complimentary access to the Then Now Forever Tailgate for the entire UCLA Football season excluding the Homecoming Game!

WAF Donors

Donors at the $6,500 level or above to the Wooden Athletic Fund receive access to the Then Now Forever Tailgate for the entire UCLA Football season excluding the Homecoming Game!

Rose Bowl
Join Today

Contact Us

For questions related to donations to the THEN NOW FOREVER FUND or TAILGATE please contact:

Call : 310.206.3302 | Email : development@athletics.ucla.edu